Skechers, is proud to announce Park Seo Jun as its Regional Brand Ambassador for Singapore, Hong Kong, Macau, Malaysia, Thailand, and Vietnam. In his newly-appointed role, the well-acclaimed South Korean actor will front the 2021/22 campaigns of six key growth markets for Skechers.
Park Seo Jun’s first official appearance will be in the key campaign for Skechers D’Lites 4.0 collection, one of the brand’s best-selling styles since its debut in 2007, as well as Stamina Airy, a lightweight, super comfortable sneaker range with Air-Cooled Memory Foam insole.
Park Seo Jun’s clean-cut, down-to-earth and versatile personal style aligns with Skechers’ long-standing brand equity of offering ultimate comfort with style. From sporty shoes that perfectly fit into his always on-the-move schedule and fitness regime to casual sandals for fuss-free days and special collaboration collections that add an extra charm to his personality, Skechers brings out the many facets of Park Seo Jun and helps him explore the different pursuits that life brings, in comfort and style.
“We are very excited about this regional partnership with Park Seo Jun as it is a good opportunity to not only showcase the versatility, comfort and style of Skechers footwear and apparel through his personality and lifestyle, but to also inspire our consumers to find their comfort zones and redefine their style with Skechers. We also want to expand our brand presence as one of the leading athleisure brands in the region,” added Mr Tan.
Past Skechers brand ambassadors from South Korea include boyband EXO, the now-disbanded girl group SISTAR and rapper Zico; as well as Bruneian actor and singer, Wu Zun, to name a few.