Lacoste and Minecraft will be launching in Singapore on 15 April 2022 their first collaboration for Spring/Summer 2022, which is a 35-piece collection designed to transport individuals into an extraordinary world filled with creativity and freedom of bold self-expression.
Launched in Paris in March 2022, this highly-anticipated collection was headlined by ambassadors who are avid gamers and embody the true spirit of sportsmanship and fair play: Mari Takeshi (@atomicmari), Shelby Grace (@shubble), music artist Broky Brawk (@brokybrawks) and gaming video creator Scott Major (@scottmajor1995).
Guided by a key vision to build a better world, the Lacoste x Minecraft collection represents a bridge between the fashion and gaming universe, as well as a symbol of unity for all – whether you are a gamer, an enthusiast, or a member of the same community.
The collection channels the spirit of exploration in the virtual as well as in the real world. It takes you on an adventure to “play” in this new-found world by mixing and matching pieces to express your personal style and individuality. At the same time, these “players” are united by the Lacoste and Minecraft motifs that capture the essence of both brands.
The full Lactose x Minecraft collection will retail in all Lacoste stores from Friday 15 April 2022. Starting from $59, this new collection comprises tops, bottoms, innerwear, sportswear and accessories for him and her.
LACOSTE X MINECRAFT: A WARDROBE FOR EVERY GAMING STYLE
For more than a decade, gaming enthusiasts of all ages have been immersed in the multi-coloured landscape maps of Minecraft. Today, this singular universe takes a new outlook with the Lacoste collection. Boasting a 360° wardrobe for men and women, the ready-to-wear and accessories are adorned with the pixelated graphics of Minecraft.
Consisting of Lacoste classics (such as printed polos, monochrome sweatshirts and caps) and sportswear (such as sports bras and tapered leggings), the Lacoste x Minecraft collection can be identified by its pixelated crocodile logo that was redesigned by none other than the Minecraft Creative Studio, as well as iconic quotes from both brands that revolves around the notion of play. Whether you are a gamer, explorer, sports enthusiast, risk-taker or discreet, the collection will certainly offer something that resonates with your preferred style.
FROM REAL TO VIRTUAL: EMBARK ON AN ADVENTURE IN MINECRAFT’S CROCO ISLAND
Scott Major, an ambassador for this campaign, had also developed the “Croco Island Map” to celebrate this launch. The “Croco Island Map” is a specially created new world inspired by the world of Lacoste. It features landscapes that one would expect to find in the world of Lacoste, such as city, forest, beach, and of course, the tennis court. A giant crocodile – the mascot of Lacoste – keeps a watchful eye on the avatars as they explore this whole new world dressed up in pieces from the new Lacoste X Minecraft collection.
Minecraft’s Croco Island map is free to access by players from all over the world.
On 12 March 2022, the Lacoste X Minecraft collection was unveiled at E-spot, a gaming mecca on Rue de Rivoli. It was attended virtually by 400 guests who came to play and were the first to see the merchandise. This event was live-streamed and can be viewed via this link: https://www.twitch.tv/videos/1423697402