SK-II, the prestigious global skincare brand, has reimagined its retail experience by launching a first-of-its-kind concept store at Mid Valley Megamall in Kuala Lumpur. This innovative space, inaugurated on June 22, 2024, offers an immersive journey into the world of PITERA™, SK-II’s signature ingredient renowned for its transformative skincare benefits.

A Journey Through Heritage and Innovation

The SK-II Concept Store invites visitors to escape from the everyday hustle and immerse themselves in the brand’s rich heritage and pioneering skincare innovations. The store meticulously narrates the origins of SK-II, starting from the 1970s when scientists discovered the remarkable benefits of a unique yeast strain found in sake brewers’ hands, leading to the creation of PITERA™.

Every detail within the store, from the Sugidama-inspired product displays to the Hinoki wood patterns and delicate fragrances of Japanese cypress and sandalwood, is designed to reflect the brand’s Japanese heritage and the timeless craftsmanship behind its products.

Omotenashi-Inspired Service

Embodying the Japanese spirit of omotenashi, or wholehearted hospitality, SK-II introduces the exclusive SK-II Skin Ceremony at this new concept store. This series of skin rituals, performed by expert skincare consultants, elevates the customer experience to a ceremonial level, ensuring personalized and memorable skincare consultations.

Grand Opening Highlights

The grand opening was graced by Southeast Asia’s beauty elites, including an exclusive appearance by MINA from the global girl group TWICE, SK-II’s global celebrity ambassador. This event marked a significant milestone for SK-II, highlighting its commitment to enhancing consumer experiences and transforming skincare routines.

Visit the SK-II Concept Store

Explore the miraculous world of PITERA™ at the SK-II Concept Store, located at G-095, Mid Valley Megamall, Kuala Lumpur. The store is open daily from 10 am to 10 pm. For more information, visit SK-II.

This innovative store not only celebrates SK-II’s rich heritage but also sets a new standard for immersive retail experiences in the skincare industry. Don’t miss the opportunity to explore this unique blend of tradition and modernity, designed to elevate your skincare journey.

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