18 March 2013, Singapore – Sony is the official Digital Imaging sponsor for Audi Fashion Festival (AFF) 2013. Scheduled to run from 15 to 19 May 2013. Check out some of the pictures here.
Mr Taisuke Nakanishi, Managing Director of Sony South East Asia, says: “We are very excited to be part of the Audi Fashion Festival this year, and this really does highlight Sony’s make.believe vision. Designs on the runway always surprise and wow people because designers are able to translate their creativity and imagination and encapsulate them in these avant-garde pieces. Likewise, we want to share the promise that anything you can imagine, you can make real.”
Sony will be organising a photography exhibition, featuring four of Singapore’s photographers as a lead up to AFF. Entitled “Moments in Style by Sony”, all four photographers will be using Sony’s full-frame DSLR cameras.
The four photographers, Darren Gabriel Leow, Joel Lim, Adrian Tan and Gladys Ng, have been carving a niche for themselves in the industry. These photographers were specially selected for their distinctive styles and modern outlook on today’s world of photography.
Darren sees the world through his camera lens, and his masterful usage of bold colours was acknowledged with his nomination to represent Singapore at the Godowsky Awards in Boston’s Photography Resource Centre. Taking inspiration from a broad range of subjects, Joel’s technique is derived by studying how light, shadows and angles come together. Despite only being in the profession for two years, upcoming photographer Adrian Tan has quickly developed a unique artistic eye and has brought a fresh perspective to fashion photography. Fascinated by fashion and beauty, Gladys translates her fantasies into images through her experimental techniques to create works of art.
For guests or members of the public who would like to purchase these one of a kind images, part of the proceeds will be donated to a selected charity organisation. The exhibition will take place from 25 April to 19 May 2013 at ION Orchard Level 1 Atrium.
AFF 2013 will run from 15th May to 19th May 2013 at Tent@Marina Promenade.
**Pictures in the albums will not be featured in the exhibition.