La Prairie Introduces Platinum Rare Haute-Rejuvenation Protocol


The skin has the inherent ability to regenerate itself. This ability is based on a highly coordinated network of rejuvenating processes, managed by signalling molecules. 

Haute-Rejuvenation revitalises and helps support this unique ability, counteracting its age- induced decrease. The interconnectivity of the rejuvenating processes triggers additional ones, eventually creating a virtuous loop of rejuvenation across skin layers to fight the appearance of all signs of aging. Still, La Prairie sought to go beyond. 

To make Dr Niehans’ vision a reality, La Prairie has created Platinum Rare Haute-Rejuvenation Protocol, an intensive treatment which visibly reawakens the skin, helping compensate for the loss and degradation that come with age. 

With Platinum Rare Haute-Rejuvenation Protocol, the science of Haute-Rejuvenation reaches its apex. 


As we age, skin’s cellular activities slow down, essential cells produce less new skin cells and normal cells synthesise less of the components of the extracellular matrix – the structural architecture in all layers of the skin that gives the skin mechanical strength, firmness, elasticity and volume – leading to a loss of skin tissue. 

Platinum Rare Haute-Rejuvenation Protocol has been designed to help counteract this age-induced loss in a three-faceted approach. 

First, the formula temporarily softens the skin barrier in order to optimally deliver its active ingredients into the skin. This allows for their full potential to be exploited. 

These actives represent the key to the second facet of the formula’s action. Platinum Rare Haute-Rejuvenation Protocol helps reanimate skin cells. They resume their full potential of cell renewal and regeneration of the extracellular matrix. 

Third, as an outcome, skin appears rejuvenated due to the creation of new tissue. The results are truly unprecedented, reflecting Dr Niehans dream of eternal beauty. 

In Platinum Rare Haute-Rejuvenation Protocol, La Prairie scientists have included a blend of signalling molecules that work as growth factors, together with La Prairie’s patent-pending Platinum Multi-Peptide and Exclusive Cellular Complex, to reawaken the skin. The unique performance of this formula has been demonstrated by clinical studies, which showed results that are nothing short of astounding. 


The three vials of the Platinum Rare Haute-Rejuvenation Protocol form a month-long intensive treatment to be used intermittently four times a year to allow the skin to rebalance between each use. 

The experience begins upon opening the elegant coffret crafted in La Prairie’s signature graphite grey. The three amethyst-toned vials are nestled within and complemented by a glass pipette and exclusive Platinum Catalyst activator base. 

Each of the ten-day vials is composed of two chambers to protect the integrity of two separated formulas. Placed in the Platinum Catalyst, a magical burst ensues, resulting in a potent encounter between two formulas freshly mixed where a concentrated phase surges into a clear phase, igniting a feeling of rejuvenation. 

Ignited by the beauty of platinum, the opalescent formula permeates the skin surface to begin its transformative work. The delicate signature fragrance of the Platinum Rare Collection sets the tone for a rejuvenating experience, while the skin is left feeling restored, smoothed and tightened. 


The Platinum Rare Haute-Rejuvenation Protocol integrates seamlessly into the Platinum Rare Ritual. Morning and evening after cleansing and toning, detoxify skin with Platinum Rare Cellular Life-Lotion and follow with Platinum Rare Haute-Rejuvenation Protocol to reignite rejuvenation from within. Apply Platinum Rare Haute-Rejuvenation Eye Elixir, Platinum Rare Haute-Rejuvenation Cream and Platinum Rare Haute-Rejuvenation Eye Cream to perpetuate the virtuous loop of rejuvenation. 


Following the artistic encounter between Japanese artist Nobuhiro Nakanishi and British composer Max Richter that explored the notion of time suspended, La Prairie chose to prolong the artistic collaboration to interpret a new chapter in the story of The Platinum Moment. 

Eternal Circle, the new work created by Mr Nakanishi, is an extension of his artistic journey, inspired by the artist’s experience in the Swiss mountains for the first chapter. For this iteration, Mr Nakanishi took a conceptual foray into the realm of eternity, the dream of which is the inspiration for La Prairie’s latest creation, Platinum Rare Haute-Rejuvenation Protocol. 

The art work, a sixty-piece row of individual stripe drawings, uses a centuries-old Eastern approach to hand-drawing that consists of countless lines drawn free-hand by the artist. Installed in an endless loop, the last drawing of the sequence meets the first and blurs into a single, eternal whole. The drawings have been digitalised to create a film accompanied by Mr Richter’s Platinum track composed and recorded exclusively for La Prairie, complementing the flowing loop of stripe drawings with an emotional, soaring rhythm. The video work will be available for online viewing as part of Art Basel in Miami Beach’s Online Viewing Rooms. 

La Prairie Platinum Rare Haute Rejuvenation Protocol retails at $2,960. It is available at all La Prairie counters at Tangs at tang plaza, takashimaya, metro paragon and one assembly.

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